About Us

Corporate Partnerships

A January 2008 issue of The Economist featured a special report on Corporate Social Responsibility (CSR). The principal conclusion of the feature section was that "corporate social responsibility, once a do-gooding sideshow, is now seen as mainstream. But as yet too few companies are doing it well." First Person Publishing plans to capitalize on the now mainstream trend of CSR to distribute our products while helping corporations achieve their CSR goals.

One of the primary challenges corporations face in implementing corporate social responsibility initiatives, as noted in the Economist feature, is balancing their responsibility to society with their responsibility to shareholders. Many CSR initiatives have a direct negative impact on returns to shareholders, usually through either outright charitable donations or through donations of a portion of sales of a specific product (e.g. the Red Campaign at Gap). The explanation to shareholders is either that the impact on profits is necessary to uphold the corporation's responsibility to society or that the goodwill generated by the CSR initiative will attract customers and result in a net positive impact on profits.

By treating corporations as partners, not patrons, First Person Publishing will help them build their Corporate Social Responsibility platforms while upholding their obligations to shareholders. Our corporate retail partners will earn a share of the sales of First Person Publishing products, adding incremental profits to their bottom line while enhancing their brand image and customer loyalty through association with meaningful causes.